Digital Marketing Specialist

As a key member of the marketing team, the Digital Marketing Specialist will help drive the strategy, planning and execution of our online marketing and communication initiatives to achieve business objectives. The Digital Marketing Specialist will work with internal cross-functional staff and external resources (product managers, engineers, technical support, digital agencies, etc.) to implement, maintain, and coordinate our digital marketing efforts with the ultimate goal of driving sales opportunities via quality lead generation and growing the company’s digital presence across our regions._
- The position is a temporary position for 6 months with the prospect of a permanent position_

Key responsibilities of the Digital Marketing Specialist:

- Support Launch and own operation of the existing and new Hengstler website
- Digital part of lead generation via search engine advertising (SEA)
- Launch and monitoring of e-commerce in EMEA
- Participate in brainstorming with internal and external resources to develop content, prioritize and execute new content ideas
- Implement and optimize paid media campaigns including Google AdWords and LinkedIn
- Own digital analytics to track performance and ROI.
- Proactively monitor and analyze website content and traffic sources to resolve problems and find areas for improvement
- 5+ years of experience in digital marketing, with a focus on SEO and PPC, preferably in B2B companies
- Experience working in a globally distributed team within a matrix environment.
- Hands on experience implementing and optimizing digital campaigns
- Experience working with content management systems to manage mid-large scale corporate websites. Experience with e-commerce or order handling websites a plus.
- Basic knowledge of HTML or general understanding of features and limitations of website tools and content management systems
- Strong analytics background and willingness to dive into large sets of data
- Google Analytics and Google AdWords certifications a plus
- Knowledge of Adobe Photoshop, Illustrator and InDesign a plus
- Experience with video editing a plus
- Must be bilingual in English and German (business fluent)