Working Student Regional Brand Marketing

vor 7 Monaten

Hamburg, Deutschland Beiersdorf AG Vollzeit

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Is marketing your passion? Do you like to dig into consumer
- and market data to unveil and optimize our regional marketing plans?

Do you want to experience how a mega-brand like NIVEA drives growth across its various categories and franchises? How we bring the brand alive in Europe and North America?

Did you want to have a look behind the scenes of both global brand development and local brand activation, in the sweet spot between that is regional marketing?

Together with the highly passionate regional marketing team for Europe & North America you will work on delivering our NIVEA growth ambition for our Region, learning best practices from these experienced marketeers

**Join our Regional EUNA marketing team and enjoy working in the fast-paced skin care industry working with the most-loved global skin care brand NIVEA**

**Your Tasks**:

- Collaborate with marketing team members to drive forward relevant projects
- Support the roll-out of global product launches and the implementation of the marketing mix in the region
- Support the preparation of solid category marketing plans
- Conduct desk research and data analysis to derive strategic priorities
- Monitor brand
- and category performance using internal reportings

**Your Profile**:

- Enrolled throughout the whole internship period in Business Administration degree program or similar; ideally Master's studies
- First experiences (e.g. internships) in marketing/sales/business development or similar
- Good business understanding, analytical ability and structured way of working
- High level of motivation and commitment
- Strong communication skills in English (German is not a must)
- Confident in working with MS Office (especially PowerPoint and Excel)

**Additional information**:

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