Content Marketing Specialist
vor 6 Monaten
Auf unserem Weg zu ‚Jeder Mensch macht sich fit‘ suchen wir eine: n erfahrene: n Content Marketing Specialist für die Entwicklung und Umsetzung unserer Content Strategie. Du unterstützt das B2B Marketing Team dabei, die Demand Creation und Lead Generation auf das nächste Level zu bringen und unsere Marke im HR/Corporate Health Bereich zu stärken. Du erstellst und verbreitest attraktive Inhalte, die unsere Zielgruppen ansprechen und entlang der Customer Journey bewegen.
Aufgaben
- Entwicklung einer Content-Strategie, die auf unsere verschiedenen Buyer-Personas zugeschnitten ist
- Steigerung des organischen Website-Traffics durch SEO-optimierten Content
- Erstellung von hochwertigem Content, Vertriebsunterstützungsmaterialien, einschließlich der Organisation und inhaltlichen Ausrichtung von Webinaren und Veranstaltungen
- Steigerung der Markenbekanntheit durch zielgerichteten und ansprechenden Content
- Zusammenarbeit mit dem Spezialisten für digitales Marketing, um sicherzustellen, dass die Inhalte effektiv verbreitet werden
Qualifikation
Deine Stärken und Kompetenzen
- Starke schriftliche Kommunikationsfähigkeiten und Kreativität
- Verständnis von SEO und Content-Optimierung
- Fähigkeit, analytisch zu denken und Daten zu nutzen, um die Content-Strategie zu lenken
- Starkes Verständnis der Customer Journey und der verschiedenen Buyer-Personas
- Bereitschaft zur kontinuierlichen Verbesserung und Weiterentwicklung
Domains
- Content-Erstellung und Strategie
- SEO-Optimierung
- Blog
- und Website-Inhalte
- Social Media Inhalte
**Benefits**:
**Benefits**:
Veränderung vorantreiben
- Gemeinsam mit deinem motivierten Team leistest du einen bedeutenden Beitrag, den Arbeitsalltag zahlreicher Mitarbeiter: innen gesünder zu gestalten
Gesundheit
- Wir leben unser Produkt. Daher stellen wir dir ein jährliches Budget für Gesundheitskurse sowie -equipment zur Verfügung
Work-Life-Balance
- Einen unbefristeten Arbeitsvertrag, 28 Tage Urlaub p.a.\*, flexible Arbeitszeiten sowie die Option auf HomeOffice bieten dir die Möglichkeit, einen Ausgleich zwischen Berufs
- und Privatleben zu schaffen
Teamspirit
- Unser passioniertes Team freut sich schon auf dich. Durch regelmäßige Teamevents stärken wir unsere Bindung und Zusammenarbeit
\*für eine Anstellung in Vollzeit (40 Std./Woche, 5 Tage/Woche)
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