Senior Technical Performance Marketing Specialist

Vor 6 Tagen

Hamburg, Deutschland Phiture GmbH Vollzeit

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're on a mission to become the #1 company in our industry, and we need great people to make it happen.

**WHAT TO EXPECT**

**WHAT YOU'LL DO**
- Develop and implement tracking strategies for both web and app platforms, ensuring accurate data collection and reporting across all marketing channels.
- Setup and manage technical integration between marketing channels (e.g., Google, Facebook) and mobile measurement partners (e.g., AppsFlyer) for accurate attribution and performance measurement.
- Consult clients on best practices for event tracking and integration.
- Manage the tracking and reporting of web channels such as Google Search and web measurement platforms like GA4.
- Setup and configure conversion events across platforms, ensuring proper tracking and optimization of campaigns.
- Interfacing with our data and engineering teams to drive critical projects forwards
- Implement and manage the SKAdNetwork setup for app campaigns, ensuring compliance with Apple's guidelines and optimal performance.
- Collaborate with the marketing team to optimize campaigns based on data-driven insights, maximizing ROI and achieving KPIs.
- Continuously monitor and troubleshoot tracking issues, working closely with internal teams and external partners to resolve any discrepancies or technical challenges.
- Stay up-to-date with industry trends, best practices, and new technologies related to tracking, analytics, and marketing platforms.

**WHAT YOU BRING TO US**
- Bachelor's degree in Marketing, Business, Information Systems, or a related field.
- 3+ years of experience in digital marketing, with a focus on performance marketing and tracking.
- Strong knowledge of web and app tracking technologies, including Google Analytics, GA4, AppsFlyer, and SKAdNetwork.
- Proven experience in setting up and managing technical integration between marketing channels and mobile measurement partners.
- Proficiency in setting up conversion events and optimizing campaigns based on data-driven insights.
- Excellent analytical and problem-solving skills, with strong attention to detail.
- Familiarity with various ad platforms such as Google Ads, Facebook Ads, and other programmatic platforms.
- Strong communication and collaboration skills, with the ability to work effectively across teams and with external partners.
- A self-starter with the ability to manage multiple projects and prioritize tasks in a fast-paced environment.

**WHAT WE OFFER YOU**:

- Unlimited remote work within your home country and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with the Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- One training day a month to focus on your personal and professional growth
- Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- A flexible working space at our spacious, pet-friendly headquarters in one of Berlin's lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
- A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses

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