Growth & Campaign Marketer

vor 3 Wochen

Berlin, Deutschland Saas.group Vollzeit

**Position Overview**:
saas.group was founded in 2017 with a simple goal in mind: to help promising, profitable companies reach their full potential.

This role is for our portfolio company**:Prerender.**

**Here’s a sneak peek.**

Join Prerender as a Growth & Campaign Marketer and play a pivotal role in driving our company’s success For this role, we are looking for a passionate, curious and experimental individual that values progress and outcomes over bureaucracy. In our dynamic working environment you will have ample opportunities for growth and challenging projects waiting to be tackled.
Become part of our experienced marketing team, which is looking to level up already successful organic marketing efforts. To that end, you will support us with all sorts of growth projects, that you are expected to take full ownership of and drive to success. While we value curiosity, smartness and the willingness to learn, having at least 3 years of relevant experience in online marketing and with saas businesses is a plus.

**Who you are**
- 3+ years of experience with B2B growth or demand generation, ideally in a startup environment, owning lead management processes and marketing automation flows
- Technical knowledge of implementation and tracking with technologies such as Hubspot, Google Suite (AdWords, Analytics, Google Tag Manager), LinkedIn Ads, Hotjar and Zapier
- Strong data analytics skills with experience generating hypotheses and running experiments across new and existing marketing channels
- Comprehensive understanding of funnel performance and optimization in a SAAS mindset
- Extensive knowledge of digital marketing platforms, tools and tactics
- Hands-on experience with web analytics and A/B testing tools
- A playbook/roadmap of past experiments and best practices learned from past successes and misses
- Excellent communication skills and ability to work collaboratively with cross-functional teams

**Desirable**
- Familiarity with CRM platforms (e.g. Hubspot)
- Familiarity with messaging automation platforms (e.g. Customer.io)

**What the job involves**
- Demand Creation & Lead Generation
- Exploit data to identify insights to improve performance, and inform new campaigns and product development
- Conversion Funnel Optimization
- Work on website conversion and constantly test tactical methods for conversion rate optimization across various stages of the funnel
- Be an expert on conversion funnels, understand where clicks are coming from, and where there are opportunities and blockers for growth
- Constantly optimize the sales pipeline, by leveraging data at each step of the process - to acquire, accelerate or expand demand
- Use a testing process to prove hypotheses and recommend performance optimizations to identify replicable marketing strategies, tactics, and channels
- Support weekly and monthly reporting of channel metrics, goals, and other KPIs
- Marketing Automation
- Oversee end-to-end collaborative experiments with Sales, Engineering, Product and Operations

**What We Offer**:

- **Ultimate flexibility**: We’re 100% remote. You can work from wherever you like, whenever you like. For this role, we prefer the European timezone.
- **Freedom and autonomy**: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
- **Minimum bureaucracy**: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady and sustainable.
- **Small and friendly team**: We help each other out, have fun, and joke around.
- **Unlimited paid time off**: We want you to recharge your batteries when needed.

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