Digital Marketing

Vor 4 Tagen

Frankfurt am Main, Deutschland Indegene Vollzeit

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. Role: Omnichannel Orchestrator
The Omnichannel Orchestrator plays a key role within our Omnichannel Strategy & Orchestration practice and part of our omnichannel delivery framework. You will work alongside other Indegene colleagues and client teams, representing marketing strategy, campaign operations, data management, analytics and digital professionals, and report to the Sr. Director Customer Experience and Operations.

This key role is the anchor within our engagement and works with healthcare clients in delivering omnichannel marketing programs to HCP, patients, caregivers, pharmacists and other stakeholders in the healthcare ecosystem. You will be involved in new brand launches, growth brands, and work with strong digital and Omnichannel experts. You will provide strategic guidance and operational support, and help design, develop, and launch various Omnichannel campaigns and capabilities. You must be a strong leader to drive the digital operational change in the pharmaceutical industry and a strong project manager to pull through the tactics through to completion/deployment.

To succeed in this key Omnichannel Orchestration role, you are a skilled tactical strategist, have the ability to drive operational excellence and have exceptional client management skills. Must be able to represent Indegene at the highest levels within brand management and commercial operations.

Helping clients envision, plan, build and deliver customer engagements and experience through omnichannel tactics, including field, digital and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.)
Managing projects, prioritizing initiatives, and monitoring deliverables across partners.
Assessing business needs and creating requirements for omnichannel campaigns, digital analytics and content and web assets.
Owning and managing projects to ensure seamless execution.
Supporting campaign management and acting as the Single Point of Contact.
Consulting key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels and customer engagement tactics.
Multichannel and Omnichannel marketing and digital channel experience is a must.
Martech consultant experience, with a strong understanding of marketing technology tools and strategies.
Brand launch experience, brand management, digital operations within the pharmaceutical industry.
Brand launch experience, brand management, digital operations within the pharmaceutical industry.
Strong project management skills and collaboration skills
Excellent planning, organizational, and time management skills.
Experience with the Legal/Medical/Regulatory review process.
A bachelor’s degree in business or related field or an MBA
Minimum of 7+ years of experience in brand operations, project management or digital operations and strategy

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