Communications Manager

vor 1 Woche

Frankfurt am Main, Deutschland Revolution Technology Vollzeit

Overview Our client is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. They engage consumers and fans through their franchise brands, including flagship toy and game brands, as well as other popular properties that they own or license in partnership with global entertainment companies.

As Media Manager, the successful candidate will be a key member of their local Marketing team, leading the digital and media transformation across both the Marketing function and the wider DACH organization. The role is responsible for defining and executing the local media strategy within the global and regional framework, covering the full media landscape. It involves close collaboration with internal teams, retail partners, and agencies to strengthen their media presence and drive business growth.

Drive Media and Digital Transformation
~ Champion the media evolution of their local Marketing organization by leading upskilling initiatives, mentoring team members, and constructively challenging existing processes to foster a culture of innovation and continuous improvement

Define and execute a comprehensive media action plan and market priorities, ensuring alignment with the overarching European and Global strategic framework

Lead, inspire, and develop the Media team to deliver excellence in execution and innovation across all media touchpoints

Global-to-Local Deployment
~ Implement Global and Regional media capabilities and initiatives within the local market; Integrated Media Management
~ Oversee the end-to-end media briefing process in close collaboration with Brand Managers, media agencies, and key media partners to ensure optimized investment and strategic alignment with brand and business objectives

Serve as the lead liaison for all media agencies, ensuring performance excellence and strategic fit; Design and drive the local media “test and learn” roadmap, leading execution of pilot initiatives and sharing actionable insights and best practices across markets to accelerate digital maturity

Act as the key point of contact for regional media teams, ensuring alignment, knowledge sharing, and consistent execution of their media strategy across markets


a specialization or certification in Digital or Online Marketing is strongly preferred
Minimum 8 years of experience in media, online marketing, digital media, or eCommerce/eRetail, ideally gained within FMCG, consumer goods, fashion, consumer electronics, or leading online retail organizations
Proven ability to influence senior leadership and foster a test-and-learn culture to drive continuous media innovation
Demonstrated success in managing and executing media strategies across multiple brands, categories, or audience segments
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word); Fluency in English, both written and spoken; Strategic thinker with a hands-on approach to execution and problem solving
Strong leadership and team management capabilities, fostering collaboration and motivation
Genuine passion for media innovation and enthusiasm for their brands and purpose
Strong analytical and problem-solving skills, coupled with robust time and project management abilities

Additional holiday pay – because everyone deserves a little extra sunshine
Travel support with public transport reimbursement or commuting allowance
Exclusive employee discounts on all their products – bring playtime home
Monthly meal vouchers to make lunch breaks even better

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