Global Head of Influencer Marketing

vor 3 Wochen


Berlin Berlin, Deutschland Shein Vollzeit

SHEIN ( (Inhalt entfernt)) is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. The kind of work that’s an extension of who you are. Responsibilities: KOC Relationship Management: Identify and engage with key opinion customers (KOCs) who align with the brand's values and objectives. Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities. Develop and execute influencer marketing strategies to expand the brand's reach and credibility. Identify suitable social media influencers and negotiate partnerships and contracts. Monitor and ensure influencers' content aligns with brand guidelines and values. Support and / or organize regular events – digital or physical – to strengthen the community and foster relationships Campaign Management: Plan and execute social media marketing campaigns that align with overall marketing objectives. Be able to share results with the marketing team and derive recommendations for action based on the reports. Profile Bachelor's degree in Marketing, Communications, Business, or related field. Fluent in English and German, both written and verbal. Minimum of 3 years prior experience in influencer marketing and customer relationship management. Broad skillset across relevant social media platforms (TikTok, Instagram, Pinterest, YouTube, Facebook, etc.), analyzing tools and social media management tools. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent verbal communication and networking skills as well as the ability to create interfaces. Strong organisational and project management skills. Knowledge of relevant industry trends and best practices in social media and influencer marketing. Preferred Qualifications: Experience with e-commerce and online retail marketing. Graphic design and video editing skills. Familiarity with customer relationship management (CRM) software. We offer Annual salary reviews Career progression with annual promotional opportunities The opportunity to thrive in a fast paced, dynamic business alongside multicultural professionals Annual bonus payments Healthcare Pension Laptop A vibrant office environment in a central Berlin location Contact (Inhalt entfernt)

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