(Senior) CRM Manager – Analytics

Your role

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework.

As our (Senior) CRM Manager (all genders), you will not just \"run newsletters\" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows.

You are a proactive, high-ownership generalist with a \"get-it-done\" mindset. You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.

Key Responsibilities

Strategic Campaign Ownership & Execution

• Omnichannel Operations: Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach).

• Automated Journey Building: Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).

• DACH Localization & Nuance: Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).

Proactive Analytics & \"Next Best Action\" Iteration

• Deep-Dive Data Analysis: Don't just read dashboards - create them. Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.

• Smart Segmentation & Scoring: Move away from static rule-blocks. Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking.

• Continuous A/B Testing: Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention.

AI, LLM & Workflow Automation (CRM 3.0)

• AI-Driven Efficiency: Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA.

• Process Streamlining: Proactively eliminate manual \"busywork\" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops.

Your profile

• 3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment.

• High autonomy and extreme ownership. You thrive in environments where you are trusted to run, test, fail fast, and optimize without needing handholding.

• You love numbers and cohorts. You ask \"why\" when a metric drops and naturally dig into the underlying data to fix it.

• Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo). Familiarity with LLM prompting and AI-assisted workflows is a must-have.

• You write punchy, brand-aligned copy that converts.

• Fluent German and English skills.

• Strong interest or background in supplements, nutrition, health, or wellness is a significant plus.

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients

• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year

• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket

• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad

• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia

• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas

• Inviting office spaces with access to plenty of organic teas and superfoods from around the world

• We like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day