Head of ShareTheMeal Marketing

DEADLINE FOR APPLICATIONS21 November 2026-23:59-GMT+01:00 Central European Time (Berlin)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
ABOUT WFPThe World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of extreme weather shocks.
At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP, visit our website: https://www.wfp.orgWHY JOIN WFP?WFP is a 2020 Nobel Peace Prize Laureate.
WFP offers a highly inclusive, diverse, and multicultural working environment.
WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

We offer
an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
JOB TITLE: Head of ShareTheMeal MarketingUNIT/DIVISION: Private Partnerships (PSP)Head of ShareTheMeal initiativeDUTY STATION: Berlin, or remoteCONTRACT TYPE: Short-Term, Regular Consultant, full timeDURATION: 11 monthsLINE MANAGER/SUPERVISOR: Head of ShareTheMeal initiativeORGANIZATIONAL CONTEXTThe United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.
To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.
ShareTheMeal currently has more than 1.3 million supporters worldwide, who have shared more than 330 million meals. WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter. The Head of ShareTheMeal Marketing is a member of the ShareTheMeal leadership team and leads the teams responsible for realizing this opportunity.
ACCOUNTABILITIES / RESPONSIBILITIESReporting directly to, and working very closely with, the Head of ShareTheMeal, the Head of ShareTheMeal Marketing is responsible forleading the marketing organization of ShareTheMeal and for driving business development and revenue generation across the user journey and through the various marketing levers, to achieve ShareTheMeal’s ambitious and sustainable fundraising goals. This includes driving user acquisition, retention and revenue growth across the full user lifecycle, through paid growth, CRM and brand. Under the guidance and supervision of the Head of ShareTheMeal, the Head of ShareTheMeal Marketing will:Lead the marketing strategy for the next phase of ShareTheMeal’s scale-upDefine and own ShareTheMeal’s growth strategy for each of the marketing levers (ie. digital marketing incl. paid growth, CRM, and brandin accordance with ShareTheMeal’s vision, incorporating input from leadership and key stakeholders.
Build hypotheses and data-based business scenarios, goals and forecasts for the strategic priorities.
Develop execution roadmaps, incl. dependencies, key mi