Head of Digital

Vor 2 Tagen

Düsseldorf, Deutschland Lyca Mobile Group Vollzeit

We are looking for a Digital Sales Leader for our German Business.


  • Lead and manage Lycamobile’s digital acquisition channels, ensuring alignment with business goals and targets.
  • Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
  • Validate daily deliverables from JSM and ensure they align with cost-effectiveness and strategic objectives.


Team Onboarding and Development:

  • Recruit and onboard an in-house digital team, including:
  • Social Media Manager
  • Content Creator
  • Paid Media Manager
  • SEO Specialist
  • Affiliates Specialist
  • Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.

Customer Journey Optimization:

  • Evaluate and optimize Lycamobile’s website customer journey to enhance user experience and increase conversions.
  • Benchmark against market competitors and implement best practices to improve digital touchpoints.

Agency Monitoring and Evaluation:

  • Monitor and validate JSM’s performance, ensuring daily activities meet business goals and deliver value for spend.
  • Benchmark JSM’s commercial terms and services against other leading digital agencies in the telecom sector.
  • Provide actionable recommendations based on a thorough evaluation of alternative agencies.

Performance Measurement & Reporting:

  • Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
  • Identify areas for improvement and implement strategies to optimize campaign outcomes.
  • Ensure timely resolution of all identified challenges impacting performance.

Stakeholder Collaboration:

  • Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
  • Act as a key liaison between Lycamobile and JSM to ensure seamless communication and execution of strategies.


Key Performance Indicators (KPIs):

  • Gross adds achieved through digital channels.
  • Successful onboarding of the in-house digital team within the consulting period.
  • Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
  • Effective cost management and maximized ROI on digital spend.
  • Streamlined processes for collaboration between the in-house team and external agencies.


Qualifications:

  • Demonstrated expertise in digital acquisition and sales within telecom or related industries.
  • Proven ability to recruit, onboard, and manage high-performing digital teams.
  • Experience optimizing website user experiences and conversion rates.
  • Strong analytical and problem-solving skills for evaluating agency performance and spend.
  • Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
  • Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).


Key Traits:

  • Results-oriented with a focus on measurable outcomes.
  • Detail-driven with excellent organizational skills.
  • Strategic thinker with the ability to execute operational plans effectively.
  • Team builder and collaborator with strong interpersonal skills.

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