Product Manager

vor 2 Wochen

Stuttgart, Deutschland Comrise Vollzeit

Overview:

  • Responsible for managing the overall lifecycle of the company's crane product line, including product planning, development, promotion, and sales support.
  • This position requires close attention to the needs and trends of the European market, collaboration with the R&D team to develop new products, and cooperation with the sales team to implement sales strategies to ensure the competitiveness and continuous growth of products in the market.


Responsibilities:

  • Research and analyze the demand and competition of the crane market in Europe, and develop product plans and development plans that meet market needs.
  • Manage the overall lifecycle of the crane product line, including product pricing, market positioning, product promotion, and sales channels.
  • Work closely with the R&D team, participate in the product design and development process to ensure that the product meets customer needs and market standards.
  • Coordinate marketing activities and sales support, including exhibitions, advertising, promotional materials, etc., to increase brand awareness and product sales.
  • Monitor sales data and market feedback, analyze market trends and competitive dynamics, and adjust product strategies and promotion plans in a timely manner.
  • Coordinate communication and cooperation with the sales team and channel partners to support them in achieving sales goals and customer satisfaction.
  • Regularly report market conditions, product sales, and promotion effectiveness to management, and provide improvement suggestions and business growth strategies.


Qualifications:

  • Bachelor's degree or above in Engineering or related fields, with a background in crane machinery industry and relevant experience.
  • More than 5 years of work experience in crane product management or marketing promotion, experience in the European market is preferred.
  • Familiar with the crane demand and regulatory standards in the European market, with market analysis and product positioning capabilities.
  • Excellent team management and project coordination abilities, able to effectively collaborate with cross-functional teams.
  • Outstanding communication and negotiation skills, able to effectively communicate and coordinate with customers, partners, and internal teams.
  • Good spoken and written English proficiency, proficiency in other official languages of the European Union is a plus.
  • Possess business acumen and market insight, able to seize market opportunities and formulate effective marketing promotion strategies.

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