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Market Insights Manager

vor 4 Monaten


Stuttgart, Deutschland Comrise Vollzeit

Overview

  • Responsible for analyzing trends, competitive landscape, and market opportunities in the European crane market to assist the company in making strategic decisions and business development plans.
  • This position requires closely monitoring dynamic changes in the European crane market, collecting and analyzing market data, and providing in-depth insights into market trends, customer demands, and competitors.


Responsibilities

  • Collecting, organizing, and analyzing data on crane demand, competitive situation, market size, and growth trends in the European market, and updating the market database in a timely manner.
  • Tracking policies, regulations, industry dynamics, and market changes in the European market, providing timely feedback to company management, and proposing response strategies.
  • Understanding the market characteristics and customer demands in various European countries, providing reference opinions for product positioning and market promotion strategies for the company.
  • Analyzing competitors' products, pricing, and marketing strategies, identifying competitive advantages and opportunities, and proposing response strategies.
  • Assisting the sales team in conducting market research and customer interviews, understanding customer needs and feedback, and providing suggestions for product improvement and development.
  • Regularly writing market analysis reports and market forecast reports, reporting to management, and providing data support for company strategy formulation.
  • Assisting in formulating marketing and promotion plans for the company in the European market, tracking execution effectiveness, and making timely adjustments and optimizations to strategies.


Qualifications

  • Bachelor's degree or above in engineering or related fields, with a background in crane machinery industry and market analysis experience.
  • More than 5 years of work experience in crane market insights or market analysis field, with experience in the European market preferred.
  • Excellent data analysis skills and market research techniques, proficient in using market research methods and tools.
  • Excellent communication and presentation skills, able to effectively communicate and coordinate with people at different levels and backgrounds.
  • Proficient in spoken and written English; proficiency in other official languages of the European Union is a plus.
  • Strong teamwork spirit and problem-solving skills, able to work in a fast-paced environment and face challenges.