PPC Specialist
Vor 4 Tagen
You can be located anywhere to do this job
This role needs someone who:
• brings expertise in managing PPC campaigns from high risk / restricted industries, such as online gambling, online pharma, crypto etc.. • this needs to be someone who has a proven track record of developing and executing PPC strategies and achieving outstanding results in an ecommerce environment.
**please note, will are looking for someone who will work full-time with us, but as a permanent contractor - not an employee. You will be sending us monthly invoices for the agreed upon rate. We will likely use a month break clause on both sides to provide coverage for both. BUT YOU WIL NOT BE AN EMPLOYEE
Key Responsibilities:
1. Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.) for global market
2. Conduct thorough keyword research and competitive analysis to identify opportunities for campaign optimization.
3. Monitor and analyze campaign performance, making data-driven decisions to maximize ROI.
4. Create and optimize compelling ad copy and landing pages to improve conversion rates.
5. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure campaigns remain effective and compliant.
6. Collaborate with the marketing team to align PPC efforts with overall marketing strategies and goals.
7. Provide regular reports and insights on campaign performance to senior management.
8. Manage budgets, bid strategies, and overall account performance to meet and exceed business objectives.
9. Utilize Google Analytics to track and report on key performance metrics, providing actionable insights for continuous improvement.
Requirements:
1. Minimum of 5 years of experience managing PPC campaigns in an e-commerce setting (preferably within the more restricted industries like healthcare, pharmaceuticals, finance, gambling, crypto etc.)
2. Proven track record of achieving high ROI through PPC campaigns.
3. Experience with A/B testing, conversion rate optimization, and landing page design.
4. Strong analytical skills with the ability to interpret data and make informed decisions.
5. In-depth knowledge of advertising regulations in different markets and ability to ensure compliance.
6. Expertise in Google Analytics, with the ability to set up and analyze advanced tracking and reporting.
7. Excellent written and verbal communication skills.
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