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Marketing Specialist
vor 2 Monaten
Reporting to: Media Manager EMEA
Location: Ingelheim
Role Overview:
Are you ready to support media strategies and contribute to marketing success across the EMEA region? As our Marketing Specialist, you will assist in optimizing media spend, enhancing campaign performance, and providing insights to boost brand equity and business growth. Collaborate with international Marketing teams and play a vital role in executing our marketing priorities.
Key Responsibilities:
• Assist in tailoring media strategies and determining annual Country Media Plans
• Execute and optimise brand building and sales driving media campaigns
• Manage media budgets and foster strong relationships with agencies.
• Drive continuous improvement in media processes.
• Collaborate with Global Insights for campaign testing and brand studies.
• Support pre-testing of assets, track performance, and optimize for short and long-term goals.
• Help implement measures to evaluate marketing impact and provide insights.
• Contribute to the Marketing Dashboard and Monthly Marketing Review.
• Prepare reports for senior management.
• Foster a collaborative, high-performing team culture.
• Stay updated with industry trends and best practices.
Experience, Knowledge & Expertise:
• 3+ years in media planning, budgeting, and marketing effectiveness.
• A degree or equivalent professional experience.
• Experience with premium brands is a plus.
• Fluent in German and English; other languages are beneficial.
Key Traits:
• Clear and impactful communication
• Collaborative teamwork
• Effective self-management
• Problem-solving abilities
