Consumer Insights Manager
vor 1 Monat
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Join our growth story
Are you looking for an exciting new move in your career? SHEIN ( www.sheingroup.com ) is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From the United States to Singapore, SHEIN serves over 150 countries in over 20 languages, dedicating ourselves to delivering the best customer experiences, built by our family of SHEINers.
As a fast-growing business with an immediate need to innovatively build out our talent infrastructure, we're looking for a dynamic professional who is keen to work in an agile and evolving business environment. There's work, and then there's the work you're passionate about. The kind of work that's an extension of who you are. That's the work we do at SHEIN.
At SHEIN, we create a culture in which talent can access their full potential. We celebrate the individuality of our team members and work to build a safe and inclusive working environment where careers thrive. Our values consist of putting the customer first, going all out, responding quickly, continuously learning & innovating, and encouraging synergy & collaboration at all levels within the business.
If you feel like you belong, consider the job description below and apply today.
Come shine at SHEIN and join our growth story
Job Description
As a Customer Research and Insights (m/f/d) at SHEIN, you'll play a pivotal role in grasping the nuances of customer behaviour in the German market today and forecasting its potential shifts. Your focus will be on creating comprehensive reports that swiftly identify target customer groups, highlight engagement prospects, and offer strategic suggestions for the best possible interactions.
Working collaboratively with both the headquarters and local Berlin based customer insight teams,
your goal will be to explore diverse concepts, fostering continuous improvement and innovative strategies.
Job Responsibilities
- Conduct comprehensive consumer research, including eCom/Fashion user behavior analysis via quantitative surveys, qualitative interviews, and focus groups.
- Analyze market landscape, competitors' tracking, Brand Health, and industry trends.
- Support internal teams in understanding consumer feedback on various marketing activities like brand pop-up stores, ads, and KOL preferences.
- Collaborate across customer insight functions to unify customer understanding for aligned business insights.
- Address ad hoc data requests and enable self-service for business needs.
- Research and establish partnerships for regular and ad-hoc customer research.
- Plan and execute in-house qualitative customer research projects.
- Serve as the central hub for consolidating and reporting customer insights.
- Adept in Consumer Insight, facilitating informed commercial decisions and well-versed in qualitative and quantitative research methodologies within consumer research.
- Strong analytical proficiency with Excel and PowerPoint, ensuring methodical and engaging communication of findings to stakeholders.
- Proactive, adaptable, and detail-oriented with a focus on quality, accuracy and a flexible approach to work in a fast-paced environment.
- Ability to work independently, prioritize effectively, and lead both horizontal departmental coordination and vertical individual planning.
- Exceptional communication skills, teamwork, and interpersonal capabilities in an international context.
- Rapid learning and problem-solving abilities, ideally encompassing data analysis skills and proficient with MS office
- Fluency in English and German (C1 level minimum)
- At least 3 years of experience in Consumer Market Insights (CMI) or a related field.
- Preference for experience in consumer research agencies, consulting companies, or within CMI in FMCG/eCommerce/Fashion industries
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