Intern BMW Brand Management and Brand Collaborations

vor 2 Wochen

Munich, Bayern, Deutschland BMW Group Vollzeit
A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That's why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table - and give you the opportunity to really show what you can do.

We, the BMW Group, offer you an interesting and varied internship in the area of Brand, Entertainment and Talent Collaborations, Sponsoring and Arts & Culture. We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That's why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table - and give you the opportunity to really show what you can do. The core content is the strategic development, implementation and management of long-term international brand and product collaborations, strengthening BMW's positioning, portfolio (incl. concept cars) and technologies among customers, opinion leaders and media through high-quality collaborations targeting new and existing groups.

What awaits you?
  • Support in the communicative activation of the collaboration projects across all channels (content co-creation with artists/talents, partners, brands, VIP events, online and social media, advertising, PR etc.), in cooperation with the relevant interfaces and national sales companies.
  • Research and tracking of various communicative measures (e.g. trend scouting, event KPIs, media reach, etc.).
  • Contributing to the visual and content design of internal and external collaborations (e.g. presentations and communicative media such as preview, review presentations, films, invitations, etc.).
  • Support in the creation and preparation of strategy and concept documents.
  • Coordination of administrative activities with internal and external partners (e.g. vehicle management, ticket overviews, room bookings, agenda management, travel costs etc.).
What should you bring along?
  • Degree in International Marketing, Communication Studies, ideally with focus on brand management, digital communications, events or a comparable course of study.
  • Second half diploma/bachelor's degree or master's degree.
  • First practical experience in marketing, events, or agencies and experience working with luxury and premium brands.
  • Above-average interest in (fashion / luxury / lifestyle) brands, culture marketing, Zeitgeist topics and affinity for design, art, golfsport or digital entertainment.
  • Strong working knowledge of MS Office (PowerPoint) and Adobe Photoshop and driver's license.
  • Fluent in English and German, other language skills are an advantage.
  • Structured way of working and organizational talent.
What do we offer?
  • Comprehensive mentoring & onboarding.
  • Personal & professional development.
  • Flexible working hours.
  • Digital offers & mobile working.
  • Attractive remuneration.
  • Apartment offers for students (subject to availability & only Munich).
  • And many other benefits - see
You enjoy learning new things and broaden your horizon? Apply now

At the BMW Group, we see diversity and inclusion in all its dimensions as a strength for our teams. Equal opportunities are a particular concern for us, and the equal treatment of applicants and employees is a fundamental principle of our corporate policy. That is why our recruiting decisions are also based on personality, experience and skills.

Find out more about diversity at the BMW Group at

Earliest starting date: from 08/01/2024

Duration: 6 months

Working hours: Full-time

Contact:
BMW Group HR Team

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