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Senior Market Research Analyst
Vor 7 Tagen
Primary Function of Position:
The EU Senior Market Research Analyst is a critical role in support of Market Intelligence activities in the EU and Global Distribution markets. This individual will be a primary contact for Marketing, Commercial, and Finance leaders and managers - and must reflect the qualifications below in a way that allows them to be successful with senior internal stakeholders.
Roles and Responsibilities:
Support the Evaluation of market opportunity and risks for Global Distribution markets:
- Gather insights on the market (economics, market size, risks indicators)
- Build presentations summarizing opportunities and risks at country and region level
- Contribute to calculating MRs (Minimum Requirements expected from the distributor) for submission
- Contribute to the update of the country prioritization matrix for presentation to commercial/financial executives
Primary Market Research (PMR) projects:
Lead/support studies executed by third party research partners:
- Lead discussions with internal stakeholders to understand and document the business objectives
- Develop or assist in the development of the research instrument (moderator guide, questionnaire)
- Work closely with vendors ensuring the successful execution of the fieldwork
- Upon completion, review the collected data, review reports and correct/revise/enhance as appropriate
Manage direct Primary Market Research (PMR) in coordination with surgical societies or other customers
- Lead discussions with internal stakeholders to understand and document the business objectives
- Develop or assist in the development of the research instrument (moderator guide, questionnaire)
- Upon completion, review the collected data, write report
Hospital analytics:
- Collect hospital data
- Map the data: align external hospital names and code and internal format
- Consolidate hospital level data across geographies; ensure consistency about fields and procedure definitions
Regional Competitive intelligence support:
- Analyze the information gathered in the internal "post tender" awards surveys
- Load and analyze the data at account level for competitor installations
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