Welcome to the global management consultancy of BASF. We focus on strategic inhouse projects that drive the effective transformation of our businesses. Our teams work on a broad range of exciting projects covering topics such as marketing & sales, organizational development, efficiency projects, M&A as well as profitable growth through all types of innovation.

If you join us, you can grow as well: We always put people first and actively support you in your career development at BASF. We are proud of our strong team spirit, and we cherish diversity. Our people are key to our success: We value a variety of backgrounds and perspectives to enrich our collaboration, create new ideas, and offer the best solutions to our customers.

We are seeking an intern to assist in developing a digital self-paced learning portfolio for BASF's Marketing & Sales Academy. This involves collaborating with our team to design and implement digital learning solutions that meet learner needs and preferences. In this role you have the opportunity to explore innovative tools and technologies, like GenAI, to enhance the learning experience and outcomes.

• During the internship you conduct learning needs analysis and define learning objectives and outcomes.
• Also, you select and apply appropriate instructional design models and strategies.
• In addition, you are responsible for creating engaging and interactive digital learning content, such as e-learnings, video courses and micro learnings.
• Proficiency in using authoring software to develop and publish digital learning modules is one of your tasks.
• In this role, you use GenAI tools to generate and optimize learning content and feedback.
• Additionally, you develop a delivery model and set-up the platform for the new learning offer as well as evaluate and test the quality and effectiveness of digital learning solutions.

• enrolled Bachelor's or Master's student in instructional design, educational technology, media production or a related field
• experience or interest in digital learning solutions for Marketing and Sales
• proficient in authoring software and familiar with GenAI or other AI tools for learning
• strong communication and collaboration skills in English
• creative, curious and learner-centered mindset
• high level of motivation and willingness to learn and grow in a fast-paced, dynamic environment

• From day one you will be part of the BASF family
• You are going to be working on exciting projects in an interdisciplinary context and gain a company-wide perspective, have client exposure and a steep learning curve
• Individual onboarding and support in professional development
• Open and diverse international team and hybrid working possibilities
• Great team spirit & and modern office environment, with canteens and public transport conveniently located

Do you have any questions about the application process or the position? Please reach out to: Lavinia Mader, Tel.:

First information about our application process can be found here:

BASF SE, located in Ludwigshafen am Rhein, is the corporate headquarters of the BASF Group and part of the Rhine-Neckar Metropolitan Region. BASF stands for competence in chemistry since 1865 and is represented today in the world's major consumer markets, with a wide range of products. As the largest employer in the region, BASF SE offers multiple career opportunities for students, university graduates and professionals providing also training in over 30 professions. Leisure, sports, culture and a good infrastructure characterize the Rhine-Neckar Metropolitan Region, in which BASF is also involved with numerous activities. Learn more about BASF SE at

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.