Web Analytics Specialist

vor 4 Wochen


Berlin, Berlin, Deutschland Hotelplan Group Vollzeit
The Hotelplan Group is the leading Swiss tour operator in Europe. Digitalization is a crucial element of our strategy so we are looking for an experienced Digital/Web Analytics Specialist to support us in analysing and optimizing our digital channels.

About the role
  • Help define and drive our web analytics strategy
  • Analyse data from various online channels to provide insights and recommendations to optimize our digital channels and improve customer experience
  • Manage web analytics tools and implement tracking codes and tags to collect timely and accurate data in collaboration with our product teams and developers
  • Develop powerful dashboards that enable data-driven decisions in close collaboration with business stakeholders
  • Stay up-to-date with web analytics best practices, industry trends, and the latest tools and technologies.
About you
  • Experience working in a digital marketing role where you analyse complex data to measure the performance of various online channels
  • Strong analytical skills and experience translating complex data into clear and actionable insights
  • A good understanding of digital marketing practices (including SEO and SEM) and experience with Google Marketing Platform including Google Tag Manager and Looker Data Studio
  • Good SQL skills/Big Query are a plus
  • Excellent communication and presentation skills and interest in the travel and hospitality industry
  • Very good knowledge of English, German is a plus
What we offer
  • Be part of "Hotelplan", a well established Swiss owned Group
  • Be part and shape the digital transformation across a diversity of customer segments, brands and products
  • International, dynamic and diverse culture located across multiple European cities (mainly in CH, DE & UK).
  • You will be challenged to grow and create with us and as we are building a digital company/business.
  • Great office environment located at Potsdamer Platz.
  • Competitive compensation package.
  • Permanent German employment contract.
  • Employer funded pension

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