Product Manager
vor 3 Monaten
To strengthen our Business Unit Hemophilia & HAE, we are currently recruiting for a
Product Manager (m/f/x) - Hemophilia(Fulltime / permanent / Location: Hattersheim)
The Opportunity
We are looking to enhance our Hemophilia & HAE Business Unit with a dedicated Product Manager. This full-time, permanent position based in Hattersheim involves managing the assigned brand and participating in strategic planning. The successful candidate will develop annual marketing plans, execute strategies and tactics, manage advertising and promotion activities, oversee budgets, and collaborate with both external consultants and internal teams such as medical affairs.
The Role:
- Develop, implement, and measure marketing plans and strategies for existing and new products in Germany to achieve sales and market share targets.
- Coordinate and present strategic and tactical marketing plans within Germany, working closely with Sales, Market Access, and Medical teams.
- Create, manage and execute marketing concepts, brand plans, and advertising campaigns, including agency authorization, briefing, and monitoring.
- Monitor and evaluate external and competitive environments (market size, development, prescribers, patients, competitors, products, prices, clinical studies, trends, economic and political factors) and respond accordingly.
- Develop and oversee the annual marketing budget and provide periodic financial marketing forecasts as required.
- Build and maintain relationships with opinion leaders, customers, research institutions, and patient organizations, fostering them as brand ambassadors.
- Interact with Healthcare Professionals within legal frameworks, local rules, and corporate policies.
- Develop, execute and train marketing and sales materials in close collaboration with the x-functional team
Your Skills and Experience:
- A university degree in a scientific discipline and/or an MBA.
- At least 2-4 years of relevant experience in healthcare/pharmaceuticals with a focus on Sales & Marketing.
- Experience as a Sales Representative and Brand/Product Manager is highly desirable.
- Strong analytical and strategic thinking skills.
- Excellent communication and presentation skills in both German and English, verbal and written.
- Strong interpersonal skills to build effective internal and external networks.
Reporting Relationships:
- Reports to: Franchise Lead Hemophilia
What we offer
- A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
- Hybrid work models
- Two additional leave days for your personal wellbeing.
- Learning opportunities with our CSL Academy.
- Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.
Join us and make a difference in the lives of patients with rare diseases. Apply today
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Our BenefitsWe encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.
About CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.
We want CSL to reflect the world around usAs a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
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