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Praktikant Intern Customer Insights

vor 3 Monaten


Munich, Bayern, Deutschland BMW Group Vollzeit

Mit unseren Marken BMW, MINI, Rolls-Royce und BMW Motorrad sind wir einer der weltweit führenden Premium-Hersteller von Automobilen sowie Motorrädern und darüber hinaus Anbieter von Premium-Finanz- und Mobilitätsdienstleistungen.

EIN GUTES PRAKTIKUM IST PRAKTISCH NIE THEORETISCH.

TEILE DEINE LEIDENSCHAFT.

Erfolg ist Teamarbeit. Nur wenn Expert:innen ihr Fachwissen und ihre Begeisterung teilen, entsteht ein Workflow, in dem Ideen fließen. Das nennen wir Innovationskultur. Deshalb geben wir Studierenden bei uns nicht nur die Gelegenheit zum Zuhören, sondern vor allem auch zum Mitreden und Weiterdenken.

Wir, die BMW Group, bieten dir ein spannendes und abwechslungsreiches Praktikum im Bereich Intern Customer Insights. Innerhalb des Bereiches Konzernstrategie ist die Marktforschung zuständig für die Identifikation von Kundenbedürfnissen und die Durchführung globaler Kundenstudien zur Ableitung strategischer Empfehlungen für unterschiedliche Unternehmensbereiche.

Was erwartet dich?

  • Du bist Teil des Teams für Kundensegmentierung und Preisanalysen in der strategischen Marktforschung und bist daran beteiligt, die vorhandenen Studien und Daten optimal für Unternehmensentscheidungen zu nutzen.
  • Du führst eigenständig Analysen (Tableau, mTab, Excel, SPSS) durch und unterstützt die Aufbereitung der Ergebnisse in PowerPoint.
  • Als Praktikant:in in der Marktforschung hast du damit die Möglichkeit, den Impact von Customer Insights für strategische Unternehmensentscheidungen zu erhöhen.
  • Bei deiner Arbeit an relevanten, strategischen Fragestellungen erwartet dich ein inspirierendes Umfeld mit Top-Management-Attention.

Was bringst du mit?

  • Studium der Wirtschaftswissenschaften, Ingenieur-, Wirtschafts- oder Sozialwissenschaft, idealerweise mit Schwerpunkt Marktforschung, Data Analytics oder Consumer Behavior.
  • Von Vorteil sind erste praktische Erfahrungen in Marktforschung und Datenanalyse.
  • Neugierde und Begeisterung für selbstständige Auswertungen und Use Cases.
  • Erfahrung im Umgang mit Analyse-Tools.
  • Sicher in Englisch in Wort und Schrift.

Was bieten wir dir?

  • Umfassendes Mentoring & Onboarding.
  • Persönliche & fachliche Weiterentwicklung.
  • Flexible Arbeitszeiten.
  • Mobilarbeit.
  • Attraktive Vergütung.
  • Apartments für Studierende (nach Verfügbarkeit & nur am Standort München).
  • Und vieles mehr siehe .

Du hast Spaß daran, Neues zu lernen und unsere Abteilung tatkräftig zu unterstützen? Bewirb dich jetzt

Bei der BMW Group verstehen wir Diversität und Inklusion in all ihren Dimensionen als Stärke für unsere Teams. Chancengleichheit ist uns ein besonderes Anliegen, die Gleichbehandlung von Bewerber:innen sowie Mitarbeiter:innen ein grundlegendes Prinzip unserer Unternehmenspolitik. Daher basieren auch unsere Recruiting-Entscheidungen auf ihrer Persönlichkeit, ihren Erfahrungen und Fähigkeiten.

Mehr zu Diversity bei der BMW Group unter .

Startdatum: ab

Dauer: 6 Monate

Arbeitszeit:​ Vollzeit

Kontakt:
BMW Group HR Team

Bitte bewirb dich ausschließlich online über unser Karriereportal. Bewerbungen auf anderen Kanälen (insb. E-Mails) können nicht berücksichtigt werden.