Sr. Director of Product

vor 1 Woche


Berlin, Berlin, Deutschland HelloFresh Vollzeit

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions.

Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams.

Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents.

So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options.

The HelloFresh Group now includes our core brand, HelloFresh, as well as:
Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

  • The role
As a Sr.

Director of Product you will lead our Benefits & Wallet team, which owns the Benefits platform used by the entire HelloFresh Group to fuel our growth and engagement motor with significant spend, and also the Wallet frontend in our global web and app customer-facing products as key touchpoints to access and use benefits awarded to customers.


You will operate as a single-threaded leader for this critical part of our business and make sure we create the right benefits with the highest RoI and maximum adoption by our customers to ensure fast growth in our customer base and high retention.

You will lead a team of product managers to define the long-term vision with ambitious goals for the next years, translate that to a data-driven roadmap and high-paced delivery on both our backend platform and wallet frontends.

You will collaborate closely with our senior commercial leadership and partner on RoI goals around Benefits.

This is a strategic leadership role that will elevate the HelloFresh Group across all 18 HelloFresh markets, and hence we are looking for a strong leader who combines technical and commercial skills to drive the right investments in the next years.

What you'll do- Articulate
- a long-term vision for our Benefits platform and customer touchpoints building on the overall group strategy
  • Deeply understand
- our customers & our business model, and how Benefits motivate customers to subscribe to our services and stay engaged. You channel your insights into a multi-year roadmap and ensure high quality execution with our tech teams and commercial partners
  • Lead and develop
- a senior product team and collaborate with a cross-functional team of Engineers, Product Designers, Researchers, Product Analysts, and senior business stakeholders

What you'll bring

  • Proven track record in building customerfacing products at scale, leading a crossfunctional team in an agile environment in both backend and frontend
  • Domain expertise in driving Growth & Retention through Benefits
  • Excellent business acumen and proven ability to work with senior commercial stakeholders
  • A datadriven approach and track record to drive impact on output & success metrics shared between tech and commercial teams, e.g. Discount RoI
  • Outstanding written and oral communication that can break down complex concepts and adapt communication to different audiences
  • Experience in leading a team of product managers to define a longterm roadmap
Are you up for the challenge?

For insight into our interview process take a look at our recent post here.

  • About HelloFresh
  • We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

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