Senior Director Product Footwear

vor 4 Wochen


Herzogenaurach, Deutschland adidas Vollzeit

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Develop and steer the strategy and marketing direction for BU Football Footwear & Hardware across functions according to the overarching sub-brand and BU direction.

 

KEY RESPONSIBILITIES

  • Steer the BU vision, strategic objectives/actions and the financial targets. 
  • Monitor product financials (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate business development action for BU Football
  • Steer and lead the creation teams across Creation Centers to ensure proper implementation of the Brand & BU strategies.
  • Establish close work relationship with the BU Go-to-market team to deliver holistic and unified concepts for the specific BU.
  • Work closely with the SVP of BU to build short-, mid- and long term business plans.
  • Set targets to achieve BU goals and manage the turnovers for the defined BU product range.
  • Establish a close working relationship with the respective category in the markets.
  • Act as a cross-functional marketing team captain for the respective BU.
  • Lead and steer the product creation process in close relationship with Design, Development and Costing.
  • Identify business opportunities and risks; respond to them by initiating key action steps with relevant BU functions and x-functional partners.
  • Drive business relevant initiatives to support e-Commerce and own retail in their mid-/long-term goals through close working relationships.
  • Integrate all relevant units in the strategy planning and GTM phases (Design, Development, ait, Brand Marketing, Sports Marketing, GTM)
  • Set personal objectives, guidelines and assess all direct reports.
  • Develop functional and social skills of direct reports on and off the job.
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.

 

KEY RELATIONSHIPS

  • Category Managers within BU
  • Go-to-Market
  • Design & Operations Team
  • Brand and Sports Marketing
  • BU Directors/Category Managers in Markets
  • Senior Leadership Team BU Football

 

 

KNOWLEDGE, SKILLS AND ABILITIES

  • Extensive knowledge of the Football industry including a vision of future opportunities and challenges
  • Proven Football Footwear expert
  • Strong communication skills
  • Inspire, coach and lead; set framework for performance and growth
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Lead change management
  • Excellent English knowledge and ideally fluent in another European language

 

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

  • Graduate level Marketing
  • Min. 10 years of progressive experience in sporting goods industry on management level
  • Min. 4 years leadership of diverse & global teams in a matrix organization
  • Proven track record in Marketing


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