Senior Market Research Analyst

vor 1 Monat


Freiburg, Deutschland Intuitive Surgical Vollzeit
Job Description

Primary Function of Position:

The EU Senior Market Research Analyst is a critical role in support of Market Intelligence activities in the EU and Global Distribution markets. This individual will be a primary contact for Marketing, Commercial, and Finance leaders and managers - and must reflect the qualifications below in a way that allows them to be successful with senior internal stakeholders.

Roles and Responsibilities:

Support the Evaluation of market opportunity and risks for Global Distribution markets:

 

  • Gather insights on the market (economics, market size, risks indicators)
  • Build presentations summarizing opportunities and risks at country and region level
  • Contribute to calculating MRs (Minimum Requirements expected from the distributor) for submission
  • Contribute to the update of the country prioritization matrix for presentation to commercial/financial executives

Primary Market Research (PMR) projects:

Lead/support studies executed by third party research partners:

  • Lead discussions with internal stakeholders to understand and document the business objectives
  • Develop or assist in the development of the research instrument (moderator guide, questionnaire)
  • Work closely with vendors ensuring the successful execution of the fieldwork
  • Upon completion, review the collected data, review reports and correct/revise/enhance as appropriate

Manage direct Primary Market Research (PMR) in coordination with surgical societies or other customers

  • Lead discussions with internal stakeholders to understand and document the business objectives
  • Develop or assist in the development of the research instrument (moderator guide, questionnaire)
  • Upon completion, review the collected data, write report

Hospital analytics:

  • Collect hospital data
  • Map the data: align external hospital names and code and internal format
  • Consolidate hospital level data across geographies; ensure consistency about fields and procedure definitions

Regional Competitive intelligence support:

  • Analyze the information gathered in the internal “post tender” awards surveys
  • Load and analyze the data at account level for competitor installations


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