Brand Manager
vor 3 Wochen
Are you looking for an entrepreneur position?
Do you love being on the road for about 80% of your time and maintaining your network?
Do you have a hands-on mentality and think strategically?
The position is located in Munich and reports directly to the Regional Commercial Director.
The mission is to lead the development of Baume-Mercier in Germany, Austria and all Eastern countries (Poland, Czech Republic, Romania, Bulgaria, Slovakia, Croatia, Serbia etc
You will be in charge of developing the brand equity of Baume-Mercier, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.
HOW WILL YOU MAKE AN IMPACT?
- Build and implement the yearly Business Strategic Plan and Budget
- Propose and implement the distribution strategy to achieve the annual sales objectives
- Develop the business on all channels: Wholesale network and Ecom
- Define the Distribution strategy in each country and negotiate with key Partners Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
- Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, financial, etc…)
- Maximize the network performance and anticipate trade evolutions and opportunities
- Increase and improve the brand coverage
- Develop solid partnerships and action plans with the trade
- Monitor in-store inventory levels and stock rotation
- Implement a sell out strategy and deploy activation plans per account
- Develop the brand’s image in the market according to the guidelines
- Report key issues and activities to the Headquarters on a regular basis
- Prepare and present regular business reviews as well as the annual Business plan
- Propose and monitor the annual budget:
- Monitor the implementation and control of budget expenses
- Analyse and follow-up network sales and targets
- Provide sales analysis and financial reports to Headquarters
- Responsible for the local P&L
- Implement Marketing and Communication strategy, in line with Headquarters guidelines:
- Develop the marketing strategy and initiatives within the defined expenses envelope
- Manage all aspects of the brand’s image building and development
- Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
- Oversee and host Marketing and Communication events
- Entertain constructive relationship with local Media
- Represent and promote the brand towards the different clientele
- Manage and strengthen the partnership with local key accounts
- Enhance Maison’s knowledge of its final customers through end-client data capture / set up activation plans with our partners
- Monitor and benchmark competition
- Manage the Operations processes:
- Elaborate and submit in timely manner the annual sales forecast for each entity
- Coordinate the supply chain from ordering to shipping
- Monitor and follow up monthly forecasting and purchasing process
- Manage, monitor and optimize local stocks
- Monitor and support After Sales Service performance
- Manage the team in the Baume -Mercier team (1 Sales Operations Manager and 1 Sales/Marketing Manager)
- Recruit new talents to accompany the brand development
- Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
- Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
- Develop a positive and entrepreneurial employee relations environment
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Over 5 years of managerial experience in Luxury goods or High value product industry
- Passion for Market and Team Management
- Excellent Commercial background and negotiation skills
- Proven commercial experience in luxury goods as well as in marketing-mix
- You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
- You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
- You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
- You have strong transversal project management, negotiation, and communication skills
- You are a strategic thinker and a true problem-solver
- You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
- You are used to work in fast-paced and changing environments
WHAT MAKES OUR GROUP DIFFERENT?
Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.
- We value freedom, collegiality, loyalty, and solidarity.
- We foster empathy, curiosity, courage, humility, and integrity.
- We care for the world we live in.
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