Product Marketing Manager

vor 2 Monaten

Cologne, Deutschland HRS Group Vollzeit
HRS AS A COMPANY

HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay.

ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations.

TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers.

In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers.

Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value.

HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains.

Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.
 

BUSINESS UNIT

HRS is reinventing the way businesses stay, work and pay in today’s dynamic global marketplace. As a global technology company HRS is focused on leveraging technology and Artificial Intelligence to create fully-digital lodging and meeting experiences for corporations and their travelers. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. Beyond cost savings HRS clients gain from an unrivaled focus on essential aspects including traveler satisfaction, risk mitigation and savings.  
HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets. 
HRS works with world’s leading hotel chains, regional hospitality groups and payment providers.

POSITION

As Product Marketing Manager (all genders)  you will contribute to the positioning of our AI-powered platform in the competitive marketplace. You will be creating demand among future customers and drive adoption of existing customers. As the driving force of the solution you will educate and promote the benefits of the HRS technology delivering the highest automation and satisfaction to their customers.

CHALLENGE

•    Strategy – Lead the product go-to-market strategy. Translate the products and features we launch to our target customer, through product positioning and communication, driving adoption and usage by our customer base. 
•    Messaging – develop product positioning and messaging that differentiates a tech-first product in the market, and develop all associated sales and marketing content / collateral / tools 
•    Curation and creation – act as central point to collaboratively combine, prioritize, refine, add value and publish aggregated content from key subject matter experts 
•    Develop and manage product literature and content library including collateral, web content, thought leadership, webinars, blog posts, etc 
•    Marketing enablement – plan & execute product launches and support creation of demand generation campaigns with targeting, positioning and content creation in collaboration with the corporate marketing team 
•    Sales enablement – communicate the value proposition of the products to the sales team, and channel partners, and develop the sales tools that support the selling process 
•    Market intelligence – provide market, ecosystem, competitive and customer analyses to support marketing, sales and product management planning  
•    Evangelist – Internal and external product evangelist, public spokesman to press/analysts, blogger/writer, speaker at tradeshows, seminars and webinars, and partner/channel enablement 
•    Follow up on KPIs, report on success to management, and iterate to maximize the impact of initiatives. 
 

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

•    several years in a product marketing role for an AI-powered data intelligence and predictive analytics solutions, SAAS or B2B company, 
•    Positioning: ability to develop effective positioning strategies to communicate their value proposition to the target B2B audience. 
•    Market and Customer Understanding: Proficiency in conducting market research, analyzing data, and identifying customer needs to tailor marketing strategies that resonate with B2B customers. 
•    Messaging and Communication Skills: Excellent written and verbal communication skills to create compelling product messaging and sales collateral for different marketing channels. 
•    Cross-Functional Collaboration: Strong teamwork and collaboration skills to work effectively with cross-functional teams, including product management, sales, and marketing communications, to ensure successful product launches and campaigns. 
•    Analytical and Data-Driven Decision Making: Ability to analyze data, monitor marketing performance metrics, and use insights to make informed decisions and continuously optimize marketing efforts for better results. 
•    Fluent in English 

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

LOCATION, MOBILITY, INCENTIVE

Location: Remote EU, but must be flexible to travel to our HQ in Cologne on occasion.

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

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