Future opportunity
vor 1 Monat
Primary Function of Position:
This position will develop, lead, and implement strategic and tactical incubator procedure and marketing programs for Europe, and develop European surgeon champions to drive adoption of general surgery procedures performed with da Vinci systems. The focus will include upstream and incubator growth procedures in General Surgery such as bariatric and other general abdominal surgery.
The primary function of this position is to be able to develop and execute on the following global marketing standards at a European level:
1. Understand your market – Open/MIS rate, National/European outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and key opinion leaders (KOL)
2. Lead and maintain alignment on target incubator procedures/products – Work with US business unit, country commercial and marketing leaders to define and lead the short to long term incubator clinical strategy and procedure readiness matrix.
3. Build Value Proposition stories, tools, events and engage 3Ps (Physician, Patient, Provider) - targeted in the right sequence
4. Develop Speaker/ Teacher/ Case Observation/ Executive KOLs – with strong technique, outcomes and use of advanced technology
5. Quantify the Impact (QTI) – clinical, economic, operational evidence - of robotic surgery with da Vinci surgeons/hospitals as references
6. Align with relevant surgical and executive societies on robotic surgery with da Vinci to ensure support and partnership
Roles and Responsibilities:
Understand your market:
• Analyze European general surgery market dynamics in growth areas to establish clear adoption drivers and barriers
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps
• Working with the Marketing Director General Surgery, design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused General Surgery. This will include detailed market activities to be implemented in a defined timeline and budget
Maintain alignment on target procedures/products
• Align frequently with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics
• Develop and implement with training a structured and standardize general surgery training pathway that enable surgeon to sustainability in each procedure indications
• Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
• Work closely as needed with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key General Surgery procedures and drive adoption
Build Value Props Stories, Tools, Events and Engage 3Ps
• Partner with market/global marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings
• Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales
Develop Speaker/ Teacher/ CaseObs/ Executive KOLs
• Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems
• Working with country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes
Quantify the Impact (QTI) – clinical, economic, strategic evidence
• Work closely with national and global Market Access team to assist in development and execution of cost effectiveness/ value strategies in key markets
• Develop and Validate Clinical and Economical data with case observation centers and surgeon champions
Align with relevant Surgical and Executive societies
• Develop and implement Intuitive’s presence at European conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts and tradeshow booth promotion
• Develop and execute European society collaboration initiatives in training and education
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