Content & Campaigns Manager

Vor 7 Tagen

Bremen, Deutschland Zimmer Biomet Vollzeit

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.

What You Can Expect

We are seeking a dynamic and detail-oriented Content and Campaigns Manager to join our digital marketing team. This role will be pivotal in managing the content strategy across various segments of our business and for a website news section, ensuring all content is engaging, accurate, and aligned with our brand's voice. The ideal candidate will be proficient in using a Content Management System (CMS), be the main point of contact for campaigns involving copywriting or news articles, and handle various other, content related digital marketing tasks.

How You'll Create Impact

Content Strategy and Management:

  • Own, develop and collaborate on content strategy for segments and website news section

  • Ensure content is up-to-date, relevant, and engaging for our audience

  • Regularly analyse and report on the performance of content, making recommendations for improvement

Content Creation and Copywriting:

  • Write, edit, and proofread articles and other content as needed

  • Collaborate with the wider team to produce content for campaigns

  • Ensure all content adheres to SEO best practices and is optimised for search engines

CMS Management:

  • Maintain and update the website using the CMS

  • Troubleshoot any issues related to the CMS and work with IT support when necessary

  • Train other team members on using the CMS, as required

Campaign Support:

  • Serve as the go-to contact for all copywriting and content-related needs in marketing campaigns

  • Coordinate with various departments to ensure cohesive and timely content delivery for campaigns

  • Provide support in creating content calendars and managing timelines

Administrative Tasks:

  • Assist with scheduling and posting content on various digital platforms

  • Report on KPIs related to SEO and Content

What Makes You Stand Out

• Proven experience in a content strategy role within a digital marketing environment

• Experience working with Content Management Systems (ideally Contentful)

• Working within a Healthcare setting is preferred, but not a requirement

Your Background

• Excellent writing, editing, and proofreading skills

• Strong understanding of SEO and web traffic metrics

• Proficient in using digital marketing tools and software

• Excellent organisational and multitasking abilities

• Strong communication and collaboration skills

Personal Attributes

• Proactive and able to work independently

• Strong team player with a collaborative approach

Travel Expectations

EOE/M/F/Vet/Disability

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